Dechra Brand Guidelines

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Contents. 04 Welcome to the brand 05 Our key brand insight 07 Logo sizes & colours 08 Clear zone 09 Logo grid & positioning line 10 Felimazole & Dechra logo 12 Colour palette 14 Typeface

A new formulation maropitant 10 mg/ml anti-emetic injection for dogs and cats

Prevomax is an innovative anti-emetic injection which is used to treat and prevent vomiting and nausea in dogs and cats. Dechra is intending to establish Prevomax as a market leader in key European markets.

Key benefits and features: • A new formulation maropitant • Contains benzyl alcohol preservative, compared to the alternative maropitant injection, which is preserved by metacresol

18 Tone of voice 20 Photography 24 Application style 30 Brand checklist

• 56 day broached shelf life • Convenient 20 ml bottle

This document is for internal use only.