Dechra Brand Guidelines

Colour palette.

Like our logo, colours are an important factor when it comes to our brand being recognised and remembered. So consistency here is also crucial. We have developed a small, but impactful palette which Vetoryl can use to great effect. Please don’t add any other colours as this might upset the happy balance we have created. Please note background colours are black or white only. Where using black as a background, please use the special mix of black shown below so that it matches the background of the Vetoryl images. Auxiliary colours should be used sparingly, for example to highlight key information or to colour graphs and charts, where 50% tints may also be used.

Background colours

Font colours

Auxiliary colours

C 00 M 00 Y 00 K 00

C 00 M 00 Y 00 K 00

R 255 G 255 B 255

R 255 G 255 B 255

C 71 M 00 Y 27 K 00

C 31 M 39 Y 36 K 01

R 18 G 188 B 195

R 179 G 153 B 149

C 75 M 68 Y 67 K 90

C 00 M 00 Y 00 K 60

R 001 G 001 B 001

R 128 G 130 B 133

C 45 M 19 Y 02 K 00

C 32 M 28 Y 88 K 02

R 136 G 179 B 218

R 179 G 164 B 70

C 21 M 01 Y 89 K 00

C 47 M 25 Y 20 K 00

R 210 G 219 B 69

R 140 G 168 B 186

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