Dechra Brand Guidelines

Brand typeface.

Our primary brand typeface is Helvetica Neue. Use this for all brand messaging, e.g. brochures, posters, press ads, signage.

Our brand typeface is clear and direct. It has been chosen to be uncomplicated and easy to read.

There are three weights to choose from. Use Helvetica Neue LT Std 35 Thin, upper and lower case for headlines and important messages. And then there’s Helvetica Neue LT Std 55 Roman for body copy, which you can use in both upper and lower case. Use Helvetica Neue Std 75 Bold for sub headers in brochures and leaflets.

Helvetica Neue LT Std 35 Thin abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 55 Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica Neue LT Std 75 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Use Arial for web based communications

As a rule: When setting copy, make sure it looks considered, crafted and consistent. Even in this modern age, people pick up on words, headlines and passages of copy that have not had the correct tender loving care. It can reflect badly on the brand.

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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