Dechra Brand Guidelines

Contents.

Dechra has a number of recognised products under the category of analgesics & anaesthetics. Each of these individual products provides vets and vet practices with a number of effective solutions for use in the management of pain and delivery of anaesthesia. Dechra’s approach is to categorise all of its products related to analgesics & anaesthetics, giving them clear and recognisable branding and identity. These guidelines explain and highlight the overall category brand as well as individual brands. They show how they should be applied to ensure strong communication is achieved.

04 The category 05 Our brand style

06 Key brand insight 07 The category logo 11 Working with the category brands 14 Typeface

16 Tone of voice 18 Colour palette 20 Photography style 24 Application style guide 30 Brand checklist

This document is for internal use only.

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