Dechra Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

CONTENTS SPECIFIC Logo

04 06 07 08 09 10 11 12 13 14 16 18 20 22 24 25 26 27

SPECIFIC Packaging Logo SPECIFIC Clear Space SPECIFIC Logo Do & Don’t

It is important to recognise that a brand is more than just a logo. It is a complete and considered direction for all forms of communication. SPECIFIC needs to define its own position in the market place. It needs to be clear what the brand stands for. The SPECIFIC brand needs a sense of optimism, confidence, trustworthiness and understanding. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel. How a brand is perceived is heavily dependent on those who use it and apply it day in, day out. These brand guidelines will help you make SPECIFIC a brand that stands out.

Dechra Logo

Dechra Clear Space

Dechra Logo Do & Don’t

Logo Lock Up Tone of Voice

Typeface

Colour Swatches Circle of Good

Boundary Grid & Colour Block

Layout Styles

Web/Social Graphics

Icon Usage Dark Imagery Light Imagery

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