Dechra Brand Guidelines

CONTENTS.

03 Welcome to the brand 04 Overall brand style 05 Our brand positioning 06 Multiple brands, one category 07 Working with specific category brands 08 Brand logos and the Dechra logo 09 The ‘TIME TO CHANGE’ sign off 10 Examples of logo placement 12 Our brand typeface 14 How to set a headline

In the area of dermatology, Dechra has developed a range of antimicrobials and antiseptics to help vets and vet practices with the control and maintenance of ear and skin disease, whilst also addressing the issue of antimicrobial resistance.

Dechra’s approach is to categorise all of its products related to dermatology by giving them clear and recognisable branding and identity.

These guidelines explain and highlight the overall category brand as well as individual brands. They show how they should be applied to ensure a strong and consistent communication is achieved.

15 Tone of voice 16 Colour palette

18 Photography style 20 Additional images 21 Application style guide 27 Brand checklist

This document is for internal use only.