Dechra Brand Guidelines

OVERALL BRAND STYLE.

We have created a simplistic portrait style that draws attention to the animal and makes it the focal point for all communications. By using large areas of space and muted colours, the viewer is allowed to pick out the key messages and information with absolute clarity. The concrete plinth is also worth consideration as this is part of the unique design style. It elevates the subject matter, whether this be a dog or another object.