Dechra Brand Guidelines

OUR BRAND POSITIONING.

Time to change. With an increasing global trend in resistant microbes emerging and spreading, there is a need to take action to safeguard the future effectiveness of antibiotics. ‘Time to change’ is Dechra’s recognition of what now needs to be done. Thanks to the Dechra range of topical products, treatment can have a holistic approach for the control and maintenance of disease. As well as helping to address the issue of antimicrobial resistance, this is a more responsible way of controlling and maintaining disease.

Our Brand Positioning. Reasons to believe.

• Dechra is recognised for its established range of dermatology products

• Dechra is pioneering change in the way antibiotics are prescribed and used

• Dechra is helping to preserve the effectiveness of antibiotics, both now and for future use in animal and humans

• Dechra has a best practice approach to dermatological conditions to target and treat more effectively