Dechra Brand Guidelines

Many brands. Together under one category.

The world of analgesics & anaesthetics is a complex one. Different animals, different products, different skills and techniques. We needed to help simplify this. We needed to develop a recognisable, flexible umbrella brand that could be applied to any product within the Dechra analgesics & anaesthetics range. This has been achieved by creating a unique tone of voice and striking visual and photographic style. It can be applied to any of the range of analgesics & anaesthetics products in the Dechra range.

The result is greater uniformity instead of complexity.

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