Dechra Brand Guidelines

WORKING WITH SPECIFIC BRANDS WITHIN THE CATEGORY.

Under the category branding there sits a number of separate product brands, each with their own individual logo.

Whilst each logo may be slightly different in design, the rules for how the logo should be used stay the same.

This should help maintain consistency across all communications. In the next couple of pages we will take a look at how the individual logos should be applied and considered. Our logos and positioning line underpins everything. It’s how we are recognised and remembered. They are also very precious, so we need to treat them with the respect they deserve.

M ALASEB ®