Dechra Brand Guidelines

HOW TO SET A HEADLINE.

To create a more distinctive look, a considered headline arrangement has been developed for our communications. Try not to look at the headline as one chunk of copy. See it more as bite sized statements all working together. Please note the use of different shades of grey to highlight key words or lines.

C 62 M 55 Y 57 K 31

R 95 G 90 B 85

ANTIBIOTIC RESISTANCE. DON’T BE IMMUNE TO THE CONSEQUENCES.

70%

100%

70%