Dechra Brand Guidelines

PHOTOGRAPHY STYLE.

For the category brand and individual brands we have developed a very distinctive photographic style. The aim of this was to have a strong visual language that was both instantly recognizable and very ownable by Dechra. We have created a composition that makes the animal the absolute focal point. By using simplistic backgrounds and basic concrete style plinths, we are not detracting from the animal, yet still providing an interesting photographic image.