Dechra Brand Guidelines

Welcome to the brand. A brand is more than just a logo. It’s a complete and considered direction for all forms of communication. Felimazole needs to define its position in the market place. It needs to be clear what the brand stands for and quickly establish its importance when it comes to transforming the health of hyperthyroid cats. The brand needs stature, professionalism and market-leader qualities. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel. How a brand is perceived is heavily dependent on those who use and apply it, day in day out. These brand guidelines are to help you make Felimazole as effective as a brand as it is a treatment.

<< Back to Contents