Dechra Brand Guidelines

Our key brand insight.

‘Things work better when they’re well balanced’.

At the heart of the brand and its communications is this one simple thought. It cleverly alludes to the accurate, perfectly balanced method of treatment, as well as the balance and poise of a healthy cat once treated.

The key brand insight is backed up by our reasons to believe:

• Giving vets the confidence of restored controlled power • Dose flexibility and starting dose/more dosage combinations = Grater efficiency and efficacy together. • Measured approach – long term management of the disease • Treats over 50,000 cats every day

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