Dechra Brand Guidelines

Our category logo and positioning line.

Our logo and positioning line underpins everything. It’s how we are recognised and remembered.
 It’s also very precious. 
So we need to treat it with the respect it deserves.

For the analgesics & anaesthetics category we have developed a recognisable brand logo. It features a cat and dog with a fingerprint graphic behind them. The fingerprint element is there to represent the unique and individual nature of both the animal and their treatment. The logo and its positioning line can appear in two ways. Predominately this will be white out of a black background (as this is the most prominent campaign colour). It can also appear as black line on white, giving it flexibility to be used in everyday applications.

For every unique animal

For every unique animal

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