Dechra Brand Guidelines

Photography style

For the Felimazole brand, there was a need to create images with real depth and substance. A photographic vision that was bold and meaningful to ensure the brand achieved standout and recognition. Each image centres around the silhouette of a cat. It shows the animal dramatically navigating its way across the edge of an epic structure. The images are always positive, showing the animal’s poise, balance and confidence has been restored thanks to Felimazole.

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