Dechra Brand Guidelines

Contents. 04 Welcome to the brand 05 Our key brand insight

Forthyron is a market leader in the treatment of cases of canine hypothyroidism. It has quickly established itself in all the major countries and export markets that Dechra currently operates.

07 Logo sizes & colours 08 Clear zone

Key dates and events brand’s development.

09 Logo grid & positioning line 10 Felimazole & Dechra logo

2004 Forthyron 200 µg and 400 µg launched 2010 200 µg and 400 µg divisible tablets launched 2012 Forthyron Flavoured 200 µg, 400 µg and 800 µg launched

12 Colour palette

14 Typeface

18 Tone of voice

Key benefits and features:

· Natural meat flavour to encourage acceptance, derived from yeast extract, which is low allergenicity · Three tablet strengths 200 µg, 400 µg and 800 µg for flexible dosing · The only flavoured tablet on the market · Available in blister packs for ease of dispensing · Packs of 50 and 250 tablets (not all sizes marketed in all countries) · Flexible dosing allows the dose to be titrated as required · Double divisible tablets for accurate dosage · Tablets last for 4 days once divided (must be kept in foil pack) · Two year shelf life

20 Photography

24 Application style

30 Brand checklist

This document is for internal use only.