Dechra Brand Guidelines

Welcome to the brand.

It is important to recognise that a brand is more than just a logo. It is a complete and considered direction for all forms of communication. Forthyron needs to define its own position in the market place. It needs to be clear what the brand stands for as well as establishing its importance when it comes to transforming the health of a dog effected with hypothyroidism. The brand needs a sense of positivity, optimism, understanding and professionalism. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel. How a brand is perceived is heavily dependent on those who use and apply it, day in day out. These brand guidelines are to help you make Forthyron as effective as a brand as it is a treatment.