SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

(Fig1)

LOGO LOCK UP The Logo must ALWAYS be reproduced using the original vector artwork and must not be manipulated in any way.

(Fig2)

(Fig4)

Hierarchy When the SPECIFIC and Dechra logos appear together the size of the Dechra ‘D’ symbol should be the same size as the SPECIFIC ‘S’ (Fig1) . The SPECIFIC logo is always to be more dominant over the Dechra logo. The preferred position for the SPECIFIC logo is a top central location and the Dechra logo in bottom right. (Fig4) . Centrally Aligned The Dechra logo is centrally aligned underneath the SPECIFIC logo, the Dechra logo should be in either black or white (Fig2) . Linear Aligned The Dechra logo is located after the SPECIFIC logo and should be centrally aligned. The Dechra logo should be in either black or white (Fig3) .

SPECIFIC ® - The power of marine omega-3 to promote companion animal health

(Fig3)

Veterinary Pet Nutrition from Dechra Veterinary Products

12