SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789 Light Book Medium Bold Light Italic Italic Medium Italic Bold Italic Headline “Quote ” Body Text

TYPEFACE HELVETICA NEUE is our primary typeface. It has been chosen because of its flexibility and its simple, clean and modern feel. SENTENCE CASE You should use upper and lower case as necessary. However, ALL CAPITALS should only be used for SPECIFIC and in exceptional circumstances or for headlines to campaigns. LEADING Body copy text should be set to ‘9pt’, leading to ‘12pt’ and ‘space after’ at 2. As a general rule though, the leading should be set to at least 2pt above the text point size. For example, if the text is ‘40pt’, the leading should be ‘42pt’. ONLINE/SCREEN OPEN SANS is our web font. This is available through Google Fonts and is a free font. Go to Google Fonts to download a copy. ADDITIONAL FONT On an occasion where the above fonts are not available, ARIAL may be used as a substitute for internal communications and presentations.

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