SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

ICON USAGE Clean and simple is the key here. Icons used should be outlined and been clear and modern. All these icons currently exist and are used on packaging and weight campaigns. Should you need to create a new set of icons, stick to the same style and format. Make sure they are created as vectors. Packaging icons are black and clean, to be seen buy the buyer. For any printed work (excluding packaging) , use the red Omega 3 icon.

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