SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

PRIMARY LOGO

SPECIFIC LOGO

The Logo is the signature of our visual identity. This is the main brand Logo and should be used as the first option wherever possible. PRIMARY For use on lighter backgrounds and packaging or when the darker Logo is not appropriate. INVERTED For use on darker backgrounds, such as front covers to documents and advertising. MONO Black and white print only. LOGO TEXT ONLY Only to be used in extreme circumstances and must always contain the ® symbol. MINIMUM SIZE 20mm is the smallest the Logo may be displayed for print. For Web/UI this is 120 pixels wide.

INVERTED LOGO

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