SPECIFIC product book - English

GUIDELINES

FEEDING ADVICE The feeding advice for the SPECIFIC ™ diets is based on the calculations for energy requirements of average dogs/cats. It is important to remember that the individual energy requirement may vary depending on factors such as breed, environment, season and activity level etc. The feeding advice, stated in the product book and on the packaging material, should therefore always be considered as a starting point, and by monitoring the weight of the pet, the amount of food must be adjusted accordingly. PREVENTING OBESITY SPECIFIC ™ diets are made of high-quality raw materials, and protein, fat and carbohydrates are all highly digestible. It is well known that obesity in cats and dogs has become a major health problem, and to prevent obesity SPECIFIC ™ diets are moderate in energy due to a moderate fat content and the content of fibres (except those products deliberately formulated to be high in energy).

NUTRIENT CONTENT, EXPRESSED ON WEIGHT AND ENERGY BASIS (MJ OR 1000 KCAL) The quantity of a particular diet consumed by cats and dogs in order to maintain their ideal weight, will be determined by the diet’s energy content, which implies that the pets will need to eat a larger quantity of a diet with a low energy density. The most appropriate way of comparing the compositions of diets is therefore by expressing the nutrient content based on energy. In this product book, the nutrient content is expressed per MJ or 1000 kcal of metabolisable energy (ME).

The energy density of the diets has been calculated with the new European standard for calculation of energy (EN16967:2017)

FACTORS WHEN CALCULATING BETWEEN KCAL, KJ AND MJ

1 kcal = 4.184 kJ

1 kJ = 0.239 kcal

1 MJ = 1000 kJ

SPECIFIC ™ PRODUCED WITH ADVANCED FISH OIL FORMULA

All SPECIFIC ™ diets with this pictogram contain the important unsaturated fatty acids EPA and DHA from fish. Working with fatty acids from fish demands special expertise, in order to preserve the beneficial effect of the fatty acids, as overcooking them or preserving them incorrectly can reduce their effectiveness. Many years of experience in working with fish and

fish oil have given SPECIFIC ™ this special competence. This ensures that the SPECIFIC ™ diets in general contain high levels of well protected EPA and DHA.

SOME OF THE MANY BENEFICIAL EFFECTS OF EPA AND DHA IS THE SUPPORT OF: Healthy skin and coat Function of the immune system Development of brain and vision in puppies and kittens

Kidney function Mobility of joints

VERSION 03-2018