Dechra Brand Guidelines

WELCOME TO THE BRAND.

It is important to recognise that a brand is more than just a logo. It is a complete and considered direction for all forms of communication. The dermatology category brand needs to define its own position in the market place. It needs to be clear what the brand stands for and what it is communicating. In this case, the more responsible use of antibiotics through a range of effective dermatology products. The dermatology category brand and the individual product brands that sit within it all need to portray a sense of optimism, professionalism, urgency and clear concise messaging. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel.

How a brand is perceived is heavily dependent on those who use and apply it, day in day out.

These brand guidelines are here to help you make our brand communicate as effectively as it possible can.